“Authenticity” is a huge buzzword these days, mostly amongst the so-called social media evangelists, who promise to help companies manage their brand identities on Twitter and Facebook. If you’re lucky, you may even get the chance to see one of these evangelists speak, and they’ll tell you how important social media is in building your …
Monthly Archive: August 2009
Aug
07
Found money and hypocrisy.
Back in May, we had a miracle in Syracuse. In a fairly distitute section of town, business owners and passersby found money in the street. Lots of it. Police say about $328,000 stuffed into 14 plastic bags littered Wolf and North Salina streets. Folks who worked in the shops, store patrons and others found the …
Aug
03
R.I.P., press releases? Not quite.
Yesterday, Jeff Jarvis used Twitter to declare the death of the press release. To quote Mr. Jarvis: “How can I tell flacks that I don’t open ANY of their press releases. The press release is dead, folks.” In subsequent posts, Jarvis says “I love PR people asking what replaces the press release as if it …
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