It may be piling on, but I can’t be quiet about Facebook anymore. I don’t want to be there and if I could, I’d have been gone ages ago. But if you can get out, I suggest you do so now…before it’s too late.
Let’s break it down:
Back in the beginning, Facebook seemed so…friendly. It was an exclusive club, open only to students. And it felt so much cleaner than the MySpace cesspool. Everyone was eager to join Facebook, and as soon as Zuckerberg opened the doors, millions streamed in. Now Facebook is the biggest, baddest social network on the block…a nation of 350 million unto itself. Problem is, this isn’t just a social network of your friends, and you aren’t just sharing your photos, antics, likes and dislikes and your bathroom habits with your buddies. You’re sharing them with Facebook itself. And Facebook isn’t laughing with you or consoling you; it’s making money off of you.
We knew that, didn’t we? I mean, Facebook is a business. But it really hasn’t been apparent to most of us just how Facebook was going to make money outside apps and ads. In plain English: Zuckerberg is selling access to your “private” information to other companies. There’s no “stupid” or “blind” ad network serving up ads. Facebook is a recon mission; you are the target. It’s a brilliantly executed social engineering plan, wherein Facebook earns your trust, gets you to tell all your dirty secrets, and then sells you out. So…basically the Linda Tripp of social media platforms.
That should scare the crap out of you. Especially given Zuckerberg’s track record with private information.
On Mark Zuckerberg’s Facebook profile, he lists his personal interests as “openness, making things that help people connect and share what’s important to them, revolutions, information flow, minimalism.” That all sounds pretty good, right? But how open is Zuckerberg? Let’s just say his profile updates are generally about his company, and he has a total of 40 pictures uploaded on his account. He wants you to share things that he won’t. That says a lot to me.
I count myself lucky that I’ve never been a fan of oversharing. My own Facebook account has precious little on it…a couple of pictures, a few updates, a sparse bio…and that’s how I wanted it from the beginning. I can’t trust a service that wants too much access to my life and, frankly, neither to the hundreds of “friends” one can accumulate on Facebook in a short period of time. But it only takes five minutes browsing lamebook.com to realize there are a bajillion Facebook users who have no problem posting anything and everything they can think of. And as the entire web becomes a Facebook application, even more of your information is going to be stored in the Facebook brain.
Drop the Kool-Aid and run.
Facebook is like the Hotel California: You can check out any time you like, but you can never leave. That’s because the second you upload or post anything, Facebook owns it. And now Facebook’s Open Graph API means Facebook even owns your online habits. I’ve been stunned over the past few weeks to hear folks talk about leaving Facebook, deleting all their embarrassing pictures and disabling their accounts. But disabling and deleting are not the same thing. If you’ve disabled your account, you can still be tagged in photos and notes, you still get update e-mails and if you log back in at any time, it’s like you never left. If you want to delete your account, instructions are here.
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May 17, 2010 at 5:02 pm (UTC -5 )
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