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	<title>Comments on: What the Apple Genius Bar taught me about customer service</title>
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		<title>By: Freddy Nager</title>
		<link>http://asciidan.com/2010/07/what-the-apple-genius-bar-taught-me-about-customer-service/comment-page-1/#comment-242</link>
		<dc:creator>Freddy Nager</dc:creator>
		<pubDate>Tue, 20 Jul 2010 16:03:27 +0000</pubDate>
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		<description>A few years ago, I had a new Macbook still under warranty, and the fan inside was buzzing like a Cessna with tourrettes. I took it to the Apple Store in a major business district, which was a mob scene. The Genius there wouldn&#039;t look at it; he said he&#039;d have to send it back to the factory which would take at least 2 weeks. I couldn&#039;t afford to be without a computer for that long.

So I took my hyperventilating Mac to a smaller Apple Store which wasn&#039;t as crowded. They looked at it while I waited, then said they&#039;d order a new fan and call me when it came in. So I was able to keep my Mac while waiting for the part. When it did arrive, they managed to install the fan in less time than it took me to get a cup of coffee. They rocked.

So in my experience, Genius Bars can vary widely between Apple Stores. Of course, this was under warranty. I suspect that, had my warranty been dead, I would have received similar treatment to what you went through.

We&#039;ve entered an era of disposable electronics, where no one wants to pay for repairs. I&#039;ve sadly recycled electronics that I suspect some enterprising techie could have rejuvenated with a little soldering, but I didn&#039;t want to pay the $70/hour to find out. Unfortunately, the default solution in America has become to tell the consumer to buy something new.</description>
		<content:encoded><![CDATA[<p>A few years ago, I had a new Macbook still under warranty, and the fan inside was buzzing like a Cessna with tourrettes. I took it to the Apple Store in a major business district, which was a mob scene. The Genius there wouldn&#8217;t look at it; he said he&#8217;d have to send it back to the factory which would take at least 2 weeks. I couldn&#8217;t afford to be without a computer for that long.</p>
<p>So I took my hyperventilating Mac to a smaller Apple Store which wasn&#8217;t as crowded. They looked at it while I waited, then said they&#8217;d order a new fan and call me when it came in. So I was able to keep my Mac while waiting for the part. When it did arrive, they managed to install the fan in less time than it took me to get a cup of coffee. They rocked.</p>
<p>So in my experience, Genius Bars can vary widely between Apple Stores. Of course, this was under warranty. I suspect that, had my warranty been dead, I would have received similar treatment to what you went through.</p>
<p>We&#8217;ve entered an era of disposable electronics, where no one wants to pay for repairs. I&#8217;ve sadly recycled electronics that I suspect some enterprising techie could have rejuvenated with a little soldering, but I didn&#8217;t want to pay the $70/hour to find out. Unfortunately, the default solution in America has become to tell the consumer to buy something new.</p>
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