More bad news for news.
The hometown newspaper in the city I work in just announced it will cut home delivery to just three days per week. The reason, of course, is that it just isn’t making money off the print editions and must focus time and resources on its online product, along with mobile and tablet platforms.
It’s a sad state of affairs, when you consider the historic nature of the announcement: After nearly 200 years, this city no longer has a true daily newspaper.
Even sadder, in my estimation, is the fact that the leadership at the paper’s parent company continues to point fingers at the Internet for the demise of the printed product. And rather than figure out how to survive, they continue to hasten to rush toward extinction. To wit:
Readers have long clamored for a better news product. This particular newspaper cut its newsroom staff in half a few years back — from about 200 to about 100 — which, no matter how you slice it, means less news. I’ve never done a story count, but the decrease in quality over the past several years has been evident. I spent a dozen years competing against journalists from this newspaper, and always found them on top of the game. Recently, the paper is clearly scrambling just to put news on pages — and it’s often not compelling, important news, but news the paper believes will sell more papers.
Of course, the paper had to cut positions. It was bleeding money, both from wages and from a multi-million-dollar printing press installed to allow the paper the ability to print color on almost every page. The idea behind the press, of course, was to talk more advertisers into buying color ads. Color ads mean more expensive ads, which means more money for the paper. Didn’t work out that way.
So here we are.
The paper couldn’t afford the journalists, so it offered buyouts to get rid of as many as possible. The product suffered. Readers noticed. In response, the decision is to eliminate even more jobs, but concentrate on the electronic product.
Here’s the deal: The product is still crappy, whether it’s in print or online. Cutting costs by cutting journalists will never never never never never fix your dwindling readership.
Know what? I’m not sad.
I’ve been thinking about this a lot lately, as journalists eulogize the industry. And of course the claim is without proper, trained journalists, the nation will fall apart. Sure, bloggers are telling the news too. But they aren’t real journalists, are they?
This is hogwash.
Our notion of professional journalism and journalism ethics is relatively new, considering the age of newspapers themselves. One of America’s first newspapers, the New England Courant, was published by Ben Franklin’s older brother, James, and was filled with fictitious accounts from fictitious correspondents — satire and opinion pieces. The year was 1721, and until that time, news sheets were filled with news from overseas.
But “journalism” in America became something much different. It became a way to criticize, to needle the establishment, to raise awareness and whip up discontent. It was meant to inform and entertain. It was political, biting, and sometimes dangerous. It was the life’s blood of each community.
That didn’t change much through the 1900s — even through the 1950s. Newspapers were largely a reflection of their editors. But they’d lost something, even by then: They’d already become an industry, and men had already become very, very rich, just by selling information.
Over the past hundred years, the problem has only increased, to the point where huge corporations have dominated the news industry for decades, and they made a lot of money.
But information wants to be free. And we want it to be free.
The news industry has dumbed the news down, just to sell newspapers, to catch audiences. It is rarely the bastion of truth and justice it once was, yet it masquerades behind the ideals of objectivity. There is no objectivity in the news; the object is to make money.
The truth is, the common man is taking the news back. In our local communities, local bloggers are telling the news — with their own spin. And that spin leads others to tell the news from their side. There are debates online. There is conversation. There is, truly, a freedom to print anything. A real freedom of a real press.
The news industry will eventually die — at least in terms of being the leading information source. But the news itself will live on. Wherever there is injustice, there will be a voice to speak out against it. Wherever there is need, there will be a pen. Because this new breed of journalists realizes what the old guard forgot long ago: It’s not about money. It’s about doing what’s right.