You know who Ken Evoy is, right? Of course you don’t. I didn’t either. Basically, Ken is the online equivalent of one of those “make money from home” guys you see on TV — the infomercial guys with offers that sound too good to be true. He offers a service called Site Build It, which …
Tag Archive: advertising
Sep
14
There really are no rock stars in social media.
I’m about to break your heart, and I don’t even care. It’s for your own good. I’m enthralled lately by all the discussion around Chris Brogan’s decision to unfollow all 131,000 people he was following on Twitter. It’s mind-numbing. Seriously. Just the comments on the blog post he wrote about it drive me crazy. And …
May
24
Drive-by traffic (the blog post SEO guys don’t want you to read)
In real estate, location is everything, right? Put your business on the right street and you could make a killing. Put it in a dumpy neighborhood and you could be closed in six months. The Internet’s not all that much different. I’ve been in the Internet business a long time. Longer than Facebook. Longer even …
Jan
14
Returns on your Facebook investment
Throughout 2009, the mantra was that all companies and organizations needed to live in the social media space. Don’t have a Facebook page? A twitter account? You aren’t on LinkedIn or uploading videos to YouTube? In 2009, you were a dinosaur. At the dawning of this new year, we’re starting to hear something much different. …
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