Tag Archive: SEO

Oct
11

How to ruin your business by not knowing when to shut up.

You know who Ken Evoy is, right? Of course you don’t. I didn’t either. Basically, Ken is the online equivalent of one of those “make money from home” guys you see on TV — the infomercial guys with offers that sound too good to be true. He offers a service called Site Build It, which …

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May
24

Drive-by traffic (the blog post SEO guys don’t want you to read)

In real estate, location is everything, right? Put your business on the right street and you could make a killing. Put it in a dumpy neighborhood and you could be closed in six months. The Internet’s not all that much different. I’ve been in the Internet business a long time. Longer than Facebook. Longer even …

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Apr
07

The real zombie uprising is online (or, How you can get more out of Twitter)

By the time you read this, I’m hoping to have fewer Twitter followers. A couple of weeks ago I pointed you over to Atomic Tango, and Freddy’s wonderful tongue-in-cheek post about scoring more Twitter followers. If you haven’t read it yet, do so. It’s one of the truest, funniest and most interesting things I’ve ever …

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Feb
01

Just why is "conversion optimization" the "new SEO?"

According to this post at Search Engine Land, there’s a new game in town. It’s called conversion optimization, and it’s the next big money maker for the SEO crowd. Apparently the columnist has just discovered that the promise of SEOs — getting lots of people to your site — just isn’t enough anymore. Now visitors …

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Jan
14

Returns on your Facebook investment

Throughout 2009, the mantra was that all companies and organizations needed to live in the social media space. Don’t have a Facebook page? A twitter account? You aren’t on LinkedIn or uploading videos to YouTube? In 2009, you were a dinosaur. At the dawning of this new year, we’re starting to hear something much different. …

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